The Dark Art of Framing


Summit Ministries

For more on making good arguments and identifying bad ones, download the eBook Five Steps to Making Convincing Arguments.

Any time you’re trying to communicate a message, you’re essentially making an argument. The holiday season can especially be a time we find ourselves in many different arguments. Sometimes simple discussions about what football team to cheer for, or maybe more contentious one like whether or not a new cultural trend is good or bad for society.

Summit’s president, Dr. Jeff Myers, shares something we all do when we make arguments. Just like movie directors, we only choose the “frame” that we want our audience to see. It’s not necessarily a bad thing. We only have so much time to make our points. Recognizing and understanding frames makes us better at communicating our convictions. Watch the video to learn more.

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