Applicants will be accepted through January 31st, 2026, unless the position is filled before then

SUMMARY OF POSITION

The Digital Marketing Manager ensures Summit’s online marketing ecosystem is consistently healthy, reliable, fast, and high-performing. This role brings rigorous follow-through, strong attention to detail, and steady execution to the digital infrastructure that supports Summit’s marketing efforts.

This manager oversees Summit’s website, email systems, digital advertising, analytics, integrations, and reporting, ensuring each platform runs smoothly, accurately, and on schedule. They take ownership of keeping Summit’s marketing systems reliable and optimized, ensuring every digital workflow supporting enrollment, sales, reporting, and content delivery performs at its highest level.

This is a role for someone who is disciplined, process-minded, and persistent, who takes pride in building durable processes to keep marketing workflows functioning at their highest potential.

DUTIES & RESPONSIBILITIES

Website Management & Optimization

• Rigorously maintains Summit’s website, ensuring timely updates, reliable performance, and consistent improvements.
• Creates, updates, and manages all web forms, landing pages, and CTAs with careful attention to detail.
• Optimizes SEO through methodical keyword research, metadata management, internal linking, page speed improvements, and ongoing technical monitoring.
• Maintains organized and intuitive site structure, navigation, content hierarchy, and UX pathways.
• Continuously monitors UX and conversion data to identify friction, resolve issues quickly, and enhance conversion rates.

Email Marketing

• Leads the strategy and precise execution of all email sends, workflows, automations, segmentation, deliverability management, and list hygiene.
• Builds well-structured, reliable automated onboarding sequences, nurture workflows, campaigns, and reactivation flows.
• Conducts steady, disciplined testing of subject lines, CTAs, send times, and audience segments to optimize performance.
• Collaborates with the Communications Specialist to ensure messaging is accurate, aligned, and delivered consistently.

Digital Marketing

• Oversees digital campaigns across email, web, and paid channels with strong operational follow-through.
• Ensures accurate tagging, tracking, and measurement across all marketing activities.
• Supports retargeting, remarketing, lead capture, and nurture strategies with dependable execution and data integrity.
• Collaborates with the Director of Marketing & Sales to build fully integrated, well-documented digital journeys.
• Manages integrations with ad platforms, CRMs, analytics tools, and automation systems with reliable technical oversight.

Analytics, Tracking, and Reporting

• Responsible for all digital analytics tools and tracking systems across web, email, and social channels.
• Creates consistent, detailed, and actionable reporting for web traffic, funnel metrics, email performance, social insights, and conversions.
• Identifies trends, diagnoses issues quickly, and makes data-backed recommendations for improvement.
• Implements accurate and reliable UTM strategy, event tracking, lead scoring, and attribution models.

Systems & Integrations

• Collaborates with the IT Director to maintain, troubleshoot, and optimize API integrations between the website, CRM, ESP, third-party tools, and internal software.
• Serves as a dependable, detail-focused technical liaison with IT, developers, and external vendors to ensure smooth system performance.
• Ensures integrations and workflows remain operational, secure, accurate, and fully documented.

QUALIFICATIONS 

Education,  Experience, & Skills

• A bachelor’s degree in Marketing, Digital Marketing, Communications, Information Systems, Computer Sciences, or a related field is preferred.
• 3–5 years of experience in digital marketing, web management, or marketing technology.
• Strong understanding of conversion funnels, analytics, and user behavior.
• Proficiency with CMS platforms (WordPress preferred), marketing automation tools, paid media platforms, and CRM systems.
• Experience with GA4, data analytics, customer journey mapping, data design, SEO tools, email service providers, and basic HTML/CSS editing.
• Strong systems thinking, problem-solving skills, and attention to detail.
• Ability to manage multiple projects and meet deadlines.

Characteristics

• Strong faith in Jesus Christ, grounded in the Holy Scriptures, and demonstrates integrity.
• Understands and embraces a biblical worldview.
• Committed to Summit’s mission, vision, and values.
• Agrees with Summit’s statement of faith and convictions.
• Adaptable to Summit’s culture.

BENEFITS (include but not limited to)

• Health & dental insurances, Health Savings Account, Life and Disability insurances, 401K match, parental leave, and tuition reimbursement. Click here for more detailed information.